Monday, February 16, 2009

Plantronics Adds New Colours to Acclaimed Discovery 925 Bluetooth Collection

Limited Edition Royal Blush and Majestic Purple Offer Consumers More Choice

Mobile World Congress, Barcelona – February 16th, 2009 – Plantronics, Inc. (NYSE: PLT) today announced the introduction of two new Discovery® 925 colours, Royal Blush and Majestic Purple, to the award-winning Bluetooth® signature earpiece collection.

This is Plantronics first premium performance Bluetooth headset to be offered in a variety of fashionable colours, and the Discovery 925 has already received high praise from media, celebrities and consumers, and received Consumer Reports’ coveted “Top 100 Products of 2008” designation. In January, the Discovery 925 was recognized as the overall leader in the “Voice of the Consumer” report conducted by 7B Labs*. The independent report evaluated hundreds of consumer reviews for several “high-end” Bluetooth headsets and the Discovery 925 won six of nine product categories evaluated, including incoming/outgoing sound, comfort/fit and simplicity.

Plantronics’ new Royal Blush and Majestic Purple Discovery 925 earpieces boast the same exceptional incoming and outgoing audio sound quality as the original version. Each earpiece features the lightweight VFrame™ design for enhanced audio performance and connection range and AudioIQ® call clarity technology. The Discovery 925 also includes a charging case that provides extra battery life, earpiece storage and protection.

“Our vision for the Discovery 925 was to deliver legendary audio in a unique, fashion-inspired design,” said Luc Ackaert Marketing Director for Consumer Products at Plantronics and Altec Lansing “Like the fashion industry, when a new season arrives so does a new pallet of colours. Our new limited edition colours were chosen by the experts and promise to deliver a headset that looks and sounds great.”

Dedicated to promoting innovative and functional design, Plantronics is a pioneer in stylish, wearable technology. Plantronics recently sponsored a Sound Innovation Competition with Designboom, calling for fashion forward Bluetooth concept designs, which resulted in over 3,500 entries globally.  The ON TIME sound headset system won first prize and can be viewed with the finalist’s entries here:

Pricing and Availability

The Plantronics Discovery 925 Bluetooth earpieces in Royal Blush and Majestic Purple are available from electrical retailers for £69,99/ €99.99 (inc VAT)

About Plantronics

In 1969, a Plantronics headset carried the historic first words from the moon: “That’s one small step for man, one giant leap for mankind.” Since then, Plantronics has become the headset of choice for mission-critical applications such as air traffic control, 911 dispatch and the New York Stock Exchange. Today, this history of innovation is the basis for every audio product we build for the office, contact center, personal mobile, entertainment and residential markets. The Plantronics family of brands includes Plantronics, Altec Lansing and Clarity. For more information, go to or call (800) 544-4660.

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*The “Voice of the Consumer” report was fully and independently commissioned by 7B Labs. 7B Labs analyzed consumer feedback on high tier (>$100 MSRP) mono Bluetooth headsets, including the Plantronics Discovery 925, Aliph Jawbone 2, BlueAnt Z9i and Motorola H12, based on consumer reviews on popular ratings web sites. For more information about the report, please visit

Plantronics, Plantronics Discovery, AudioIQ, and VFrame are trademarks or registered trademarks of Plantronics, Inc. The Bluetooth® word mark and logos are registered trademarks of Bluetooth SIG, Inc. and any use of such marks by Plantronics is under license. All other trademarks are property of their respective owners.

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